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Green supply chain management (GSCM) has become a prevalent practice around the world due to increasing awareness of environmental protection and sustainability. Small and Medium Sized Enterprises (SMEs) are under tremendous pressure to transform their supply chain practices into green operations to strengthen their green image and ensure environmental sustainability. The GSCM aims to accomplish sustainable development goals (SDGs) by reducing ecological damage generated by traditional supply chain practices. Thus, it is important to reorganize SMEs\\\' supply chain operations into GSCM practices such as green design, green production, green purchase, a green warehouse, logistics, and reverse logistic operations. This study has undertaken the case of four SMEs for assessing GSCM practices in the context of Sindh. In this research study, the Analytical Hierarchy Process (AHP) is proposed to evaluate and rank six GSCM factors (criteria) and sixteen sub-factors (sub-criteria). The AHP findings show that green design is a top priority factor following green purchasing and green production for implementing the GSCM practices. This study intends to aid SMEs in adopting GSCM practices in Sindh.

Agriculture serves as the primary means of subsistence for a significant portion of Pakistan\'s population, as well as in several other nations currently engaged in economic development. The process of establishing a marketing system in Pakistan entails various challenges as well as potential opportunities. The implementation of this solution holds the potential to enhance market accessibility, reduce post-harvest losses, and establish connections between rural farmers and a broader customer base. These various factors collectively contribute to enhancing the overall efficiency of agricultural supply chains. The comprehensive supply chain management (SCM) process encompasses a value chain that recognizes and addresses drawbacks, factors related to value addition, and liability factors. This empowers retailers to effectively manage their supply chain. The research encompasses the methodology employed to analyze both traditional markets and larger outlets. The analysis incorporates the Political, Economic, Social, and Technological dimensions to assess the various factors impacting both markets. The findings indicate that the traditional market offers competitive pricing with occasional price fluctuations. However, larger outlets exhibit various factors that contribute to increased price volatility within the system, necessitating a more robust value supply chain. Based on the research findings, it can be concluded that both markets have their own set of advantages and disadvantages.